Hispanic-owned businesses are rapidly expanding in the United States, yet they face significant challenges such as limited access to capital and opportunities. This is highlighted by the Stanford Latino Entrepreneurship Initiative. To address these issues, Capital One has collaborated with #WeAllGrow for a second year to host Amigas In Business Bootcamps at Capital One Cafes in Austin, Texas, and Phoenix, Arizona. These events aim to provide Latina business owners with networking opportunities and guidance on business growth.

As part of this initiative, Capital One Business sponsored the Amigas in Business Pitch Competition, awarding grants of $5,000, $10,000, or $15,000 to six Latina entrepreneurs.

Rosa Esponda from Capital One stated: “At Capital One, we believe small businesses are the heart of our communities, driving innovation and fueling our local and national economies. We are proud to partner with #WeAllGrow in their mission of empowering and uplifting Latina women.”

The winners from Arizona include Jenny Quezada of True Athletics who said: “It’s important to me that True Athletics supports our community by creating a space where members know they can be themselves as they develop mentally and physically.” Karla Butvidas from Karla & Co., expressed pride in her brand saying: “When we started Karla & Co., there was no brand that celebrated our cultura and roots with pride and joy.” Angelee Andorfer-Lopez from Manifest House shared her motivation: “I am creating what I wish I had when I was first starting on my healing journey.”

In Texas, Alejandra and Mabel Aguirre from Cadena Collective described their project as more than a marketplace: “Our experience as Latinas is nuanced... many have found a sense of community.” Brianna Gonzales of The Social Chica aims to empower minority women: “I hope to provide resources... these entrepreneurs have found a community.” Rebekah Jensen from Sanara emphasized self-care: "Sanara comes from the Spanish word 'sanará' which means 'you will heal.'"