SoFi has announced the launch of its new small business marketplace, aiming to assist American small business owners in securing financing. This initiative expands SoFi's product offerings and connects users with a network of financial providers.

Anthony Noto, CEO of SoFi, stated, "SoFi is on a mission to help its members achieve financial independence to realize their ambitions. For many of our members – that’s embracing the entrepreneurial spirit and running their own businesses." He emphasized that the marketplace offers solutions for business owners to make informed financial decisions efficiently.

The platform allows business owners to connect with lenders through a streamlined search process. By using a single application, they can access SoFi's curated marketplace, making it easier to find suitable financial providers.

The service is available on SoFi's website at https://www.sofi.com/small-business-loans. The company plans to expand its network by including more providers and solutions for small businesses.

SoFi operates as a digital finance company providing various services aimed at helping members achieve financial independence. It offers products across lending, financial services, and technology platforms. The company also holds naming rights for SoFi Stadium in Los Angeles.

In disclosures, it's noted that connecting customers with lenders is conducted under the Lantern brand by SoFi Lending Corp., which does not directly provide financing but receives compensation if users secure loans through its marketplace.