SoFi, a digital personal finance company, has announced that its SoFi Invest members will now have the opportunity to invest in alternative investment funds, mutual funds, and money market funds. This initiative aims to provide everyday investors with access to investment opportunities traditionally reserved for wealthier individuals.

Initially, SoFi will offer over 6,000 different mutual funds on its platform. Members will also be able to invest in specific funds such as the ARK Venture Fund, Carlyle Tactical Credit Fund (CTAC), KKR Credit Opportunities Portfolio (KCOP), Franklin Templeton’s Clarion Partners Real Estate Income Fund (CPREX), and Franklin BSP Private Credit Fund (FBSPX). These options include assets like private credit and real estate.

Anthony Noto, CEO of SoFi, stated: "Our goal at SoFi is to empower our members to get their money right so they can achieve financial independence. We know investing is critical to building wealth, but many investment vehicles are still not accessible to everyday investors."

The company plans to introduce these new investment options without transaction fees for mutual funds and alternative funds for the first 60 days. After this period, a competitive purchase fee of 0.50% will apply for alternatives funds.

SoFi also aims to educate investors about alternative investments through an educational hub covering topics such as how these investments work and fit into portfolios. This resource will be available to all investors.

In addition to offering diverse investing tools from traditional stocks to ETFs and robo-investing, SoFi provides complimentary access to Certified Financial Planners for its members.

SoFi's offerings extend across lending services, financial services including checking and savings accounts, credit cards, insurance products through SoFi Protect, and a technology platform providing financial technology solutions.

Investors should consider individual circumstances before investing in alternative strategies due to unique risks associated with them. Information related to lending products should not be interpreted as an offer or pre-qualification for any loan product offered by SoFi Bank.