Rocket Companies, a fintech platform based in Detroit, has launched Rocket.com, a new website aimed at simplifying the homeownership process. The site integrates search, financing, and management tools to provide a comprehensive solution for consumers looking to purchase homes.
Jamie Belsky, Chief Product and Design Officer at Rocket, stated that "Rocket.com is designed for serious buyers and sellers, offering a streamlined path to homeownership." The platform combines features from Rocket Mortgage and Rocket Homes with AI technology to make home buying more accessible.
The central feature of the website is Rocket’s AI Agent, which acts as a homeownership assistant by providing support around the clock. It answers real estate and mortgage questions while keeping clients informed about market trends. The tool has reportedly tripled the company's conversion rate from visits to loan closings.
Belsky further commented on the launch: "Rocket.com is a significant milestone for the company and the future of homeownership." He highlighted that the platform aims to remove traditional barriers for buyers through instant offers and AI-powered financing options.
The launch marks just the beginning for Rocket.com. Future updates will allow homeowners to track viewing activity for their properties and access sales data through AI technology. Those serviced by Rocket can use the site as a hub for managing mortgages efficiently.
Rocket Companies was founded in 1985 and includes businesses such as Rocket Mortgage and Rocket Homes. It handles over 65 million call logs annually and aims to leverage its extensive data capabilities in pursuit of its mission to help everyone find a home.