SoFi Technologies, Inc. has announced a partnership with the Country Music Association, becoming the official bank and the first presenting sponsor of the CMA Fest. This collaboration marks SoFi's entry into the music industry. The festival, set to take place in Nashville from June 5-8, 2025, will be its 52nd edition.
Lauren Stafford Webb, SoFi's CMO, noted, “We’re thrilled to partner with CMA and bring to life SoFi’s mission of helping people achieve financial independence to realize their ambitions." Sarah Trahern, CEO of the Country Music Association, added, “SoFi’s commitment to empowering its members at every stage of life aligns naturally with CMA’s mission to support and elevate the Country Music community.”
The partnership includes benefits for SoFi Plus members, such as exclusive lounge access, presale ticket advantages for current and future festivals, and cash back rewards for transactions at the event. The festival's broadcast and streaming, featuring performances from Nissan Stadium, will be presented by SoFi on ABC with streaming on Hulu.
John Campbell of Disney Advertising commented, “Music and storytelling are timeless forces that bring people together, and CMA Fest captures that magic."
This new alliance aligns with SoFi's other prominent partnerships in entertainment and sports. The company continues to expand its presence across different segments of the entertainment industry.