Atlanta, GA. (May 8, 2025) – The American Fintech Council (AFC), an industry association for fintech companies and innovative banks, has announced that GreenSky has joined as its newest member. GreenSky administers a consumer lending program through a network of merchants, providing home improvement businesses with tools to enhance their growth while offering consumers increased purchasing power.
Phil Goldfeder, Chief Executive Officer of AFC, stated, “The GreenSky Program offers an innovative, forward-thinking approach to point-of-sale financing that supports consumers and businesses alike.” He added that GreenSky's commitment aligns with AFC's goal of improving financial accessibility across industries.
GreenSky is based in Atlanta and licenses its platform to banks and financial institutions to facilitate consumer loans through point-of-sale financing solutions. The company is not a lender itself; rather, loans are offered by federally insured or state-chartered financial institutions. GreenSky's online platform simplifies the loan process for both consumers and merchants.
Timothy Kaliban, CEO of GreenSky, commented on the company's mission: “At GreenSky, we believe that technology has the power to simplify and improve the way payments and credit work.” As part of AFC, they aim to collaborate on advancing responsible financial services.
The AFC represents major fintech companies and banks providing embedded finance solutions. Its mission includes promoting transparency and innovation in financial services while encouraging sound public policy.
GreenSky is headquartered in Atlanta and enables merchants to offer promotional payment options through its scalable technology platform. Since its inception, nearly 6 million consumers have financed over $50 billion using GreenSky’s technology.
For more information about GreenSky, visit greensky.com.