San Francisco, CA – The American Fintech Council (AFC) has announced the addition of Treasury Prime as its newest member. Treasury Prime is an embedded banking platform that connects banks with enterprise partners to deliver integrated financial products that comply with evolving regulatory standards. By joining AFC, Treasury Prime becomes part of a network of industry leaders focused on advancing responsible innovation in financial services.
"Treasury Prime has demonstrated that embedded finance can be delivered in a way that supports both operational efficiency and consumer protection," said Phil Goldfeder, CEO of the American Fintech Council. "Their platform helps financial institutions reach new markets while enabling technology companies to scale with confidence. By empowering banks to expand their reach and helping fintech companies to innovate, Treasury Prime is playing a vital role in building a more forward-thinking financial system."
Treasury Prime offers a modern Bank OS that allows banks and fintech companies to build, launch, and scale integrated financial services through API-driven infrastructure. This enables companies to embed banking capabilities such as account onboarding, payment processing, card issuing, and compliance management directly into their applications. By connecting seamlessly with core banking systems, Treasury Prime helps partners streamline operations and improve user experiences.
"Embedded banking isn’t a trend—it’s the infrastructure shift that will define the next era of financial services," said Chris Dean, CEO and Co-founder of Treasury Prime. "We’re focused on helping banks and fintechs partner more efficiently to deliver smarter, safer, and more scalable financial products. Joining the American Fintech Council underscores our belief that innovation and compliance go hand in hand."
The AFC is a trade association representing major fintech companies and innovative banks offering embedded finance solutions. Its mission is to promote a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services.
Treasury Prime facilitates connections between banks and enterprise partners through its embedded banking software. It provides core banking offerings such as accounts and payment infrastructure along with a partner marketplace offering auxiliary services for bank-fintech partnerships.