The American Fintech Council (AFC) has announced that Blee, a company specializing in marketing compliance technology, has joined the organization as its newest member. The AFC is an industry association representing fintech companies and banks focused on responsible innovation.
Blee offers a platform designed to help legal and compliance teams review content more efficiently, manage regulatory risk, and keep up with regulatory expectations as companies expand. As part of AFC, Blee will join other members working to modernize compliance within the financial services sector.
“In today’s rapidly evolving regulatory landscape, companies need tools that intuitively streamline compliance,” said Phil Goldfeder, CEO of the American Fintech Council. “Blee’s platform enables companies to manage regulatory requirements and streamline review processes as they scale. We look forward to working with Blee to promote responsible innovation that prioritizes operational efficiency and risk management.”
Blee’s technology integrates compliance oversight directly into the content creation process for marketing, product, and sales materials. The system centralizes reviews, automates recordkeeping tasks, monitors online channels for possible violations or discrepancies, and gives real-time advice about regulatory risks. This approach is intended to help organizations shift from manual oversight methods to a more consistent and scalable framework for compliance.
“Blee provides a platform that helps teams navigate compliance with greater ease and clarity,” said Guy Shahar, Founder and CEO of Blee. “Our proactive insights and seamless workflows allow companies to reduce the burden of manual oversight and deliver clear, compliant messaging to their customers. We’re excited to partner with AFC and its members to support smart and transparent marketing compliance across the industry.”
AFC describes itself as a standards-based trade group representing large fintech firms and innovative banks that offer embedded finance solutions. Its mission includes promoting transparency, inclusion, customer-centricity in financial systems, supporting responsible innovation in financial services, encouraging sound public policy, fostering competition in consumer finance markets, and developing products aimed at underserved segments.