J.P. Morgan Self-Directed Investing has been named Best Online Brokerage in REAL SIMPLE’s 2025 Smart Money Awards. The recognition highlights the platform's features, including unlimited commission-free online trades on thousands of stocks, ETFs, mutual funds, and treasuries available through the Chase Mobile app and Chase.com.
REAL SIMPLE is a prominent women's lifestyle magazine with a wide reach both at newsstands and on Apple News+. Its Smart Money Awards honor financial products and services that make money management easier for consumers.
Recent updates to J.P. Morgan Self-Directed Investing include fractional share trading for over 3,000 stocks and ETFs, enhanced fixed income tools with comparison tables and customizable filters, expanded investment options such as margin trading and specialized ETFs, as well as performance tools that allow investors to compare their portfolios against major indices.
“J.P. Morgan Self-Directed Investing continues to shine in the industry and is a great place for people to get started on growing their money,” said Kristin Lemkau, CEO of J.P. Morgan Wealth Management.
REAL SIMPLE noted that JPMorganChase clients can manage investments alongside bank accounts, credit cards, auto loans, and mortgages within the Chase Mobile app or online. Clients also have access to retirement specialists who can assist with account rollovers and detailed questions.
“We are continuously innovating to deliver a top-tier experience for our investors,” said Paul Vienick, Head of Online Investing at J.P. Morgan Wealth Management. “We’re thrilled to see REAL SIMPLE recognize us as a leader in helping people make smart money decisions. Stay tuned. There’s much more to come.”
This award adds to other recent honors for J.P. Morgan Self-Directed Investing. The platform ranked first in J.D. Power’s Wealth Management Digital Experience Study for both self-directed and full-service investors and was recognized by StockBrokers.com as Best-in-Class for Bank Brokerages and Retirement Accounts.
Customers can open an account quickly online or via mobile devices, with new customers eligible for bonuses when opening and funding an account with qualifying new money.
J.P. Morgan Wealth Management operates as part of JPMorgan Chase & Co., which manages $4.6 trillion in assets globally and supervises $1 trillion in wealth management assets across nearly 5,900 advisors in the U.S., offering digital, remote, or in-person investing options through almost 5,000 branches nationwide.
The selection process for REAL SIMPLE's Smart Money Awards involves an independent panel evaluating nominations based on innovation and relevance to readers; companies pay licensing fees after awards are announced but not for consideration during judging (https://realsimple.com/smart-money-awards-2025). Similarly, StockBrokers.com selects winners using measurable criteria without charging fees for consideration (https://www.stockbrokers.com/how-we-test).
J.P. Morgan Wealth Management received top scores from J.D. Power studies conducted between 2022–2024 assessing customer satisfaction with digital experiences (jdpower.com/awards), though ratings do not guarantee future results.
For more information about J.P. Morgan Self-Directed Investing: https://www.chase.com/personal/investments/online-investing
The full list of REAL SIMPLE 2025 Smart Money Awards winners is available at https://realsimple.com/smart-money-awards-2025