The American Fintech Council (AFC) has announced that Equifax, a global data, analytics, and technology company, has joined the organization as its newest member. Equifax provides services to financial institutions, companies, employers, and government agencies to support decision-making processes.
Phil Goldfeder, CEO of the American Fintech Council, stated: “Equifax plays an essential role in strengthening trust across the financial system. Their expertise in data, analytics, and identity protection helps our members better protect consumers, expand access to credit, and respond to emerging risks.”
Equifax utilizes a combination of data sources including credit information as well as asset and wealth data. The company also incorporates telco, cable and utility records along with identity and fraud prevention tools. Through platforms such as the Equifax Cloud and EFX.AI with advanced analytics capabilities, Equifax offers comprehensive insights for both consumers and businesses.
Jake Osborne, Senior Vice President and General Manager of Fintech and Payments at Equifax said: "Our blend of differentiated data and advanced analytics enables us to deliver insights that power intelligent decisions and create opportunity, supporting our company's purpose of helping people live their financial best. Driving greater financial inclusion requires collaboration across the industry. Joining the American Fintech Council enables us to work alongside a dynamic network to accelerate innovation and create new pathways to economic empowerment throughout the U.S."
The AFC represents major fintech companies and innovative banks focused on embedded finance solutions. Its mission is centered on promoting transparency, inclusivity, customer focus in financial systems while encouraging responsible innovation through sound public policy. Members aim to increase competition in consumer finance markets while developing products for underserved communities.