Bank of America has received four awards in the 2025 Datos Impact Awards, which recognize innovations in financial services. The company was honored for its work in artificial intelligence, client communication, digital marketing, and client experience.
Datos Insights is a research and advisory firm that annually highlights advancements shaping the banking, insurance, and securities sectors. Gilles Ubaghs, Strategic Advisor for Commercial Banking & Payments at Datos Insights, said, “Bank of America has achieved what many have only projected: live, scaled deployments with demonstrated ROI across diverse client segments.”
The Best Innovation in Artificial Intelligence award went to CashPro Data Intelligence. This platform provides corporate clients with AI-powered tools such as CashPro Search, CashPro Forecasting, and CashPro Insights. These modules help clients manage working capital more efficiently by offering quick access to information and analytics. Ubaghs stated the suite “positions Bank of America as a bellwether for the industry, setting market expectations for what AI-enabled banking services should deliver.”
Merrill Digital Appointment Setting won Best Innovation in Client Communication. The tool enables advisors and clients to schedule meetings more easily by allowing appointment invites or letting clients choose from available time slots. This feature reduces scheduling time by an average of 18 minutes per meeting.
For digital marketing innovation, Merrill’s Semantically Enhanced Notes Search Engine (SENSE) was recognized. SENSE uses large-language-model technology to analyze advisor activity notes so that marketing teams can better match events to client interests. This process replaces manual event selection with a more efficient system across Merrill’s national and local events.
The award for Best Innovation in Client Experience went to Merrill’s Global Wealth Trading Services (GTS). GTS offers an updated trading platform designed for reliability and scalability during volatile markets. It has operated without interruption for over 1,000 days.
Wally Okby, Strategic Advisor for Wealth Management at Datos Insights said: “Bank of America’s wealth management innovations demonstrate measurable client and advisor impact: Merrill’s digital appointment setting saves advisors an average of 18 minutes per meeting, their AI-powered SENSE platform has identified $2.5 billion in custom lending opportunities, and their rebuilt Global Wealth Trading Services platform has maintained over 1,000 days of uninterrupted service through volatile market conditions.”
Bank of America invests about $13 billion each year on technology initiatives; nearly $4 billion will be used for new projects in 2025. These investments aim to improve client experiences across all platforms while increasing operational efficiency throughout the organization.
Bank of America serves close to 70 million consumer and small business clients through around 3,600 retail centers and approximately 15,000 ATMs across the United States. The bank reports having about 59 million verified digital users.
Merrill Lynch Pierce Fenner & Smith Incorporated (Merrill), part of Bank of America Corporation, manages approximately $3.9 trillion in client balances as of September 30, 2025.
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