The American Financial Services Association (AFSA) has recently voiced its support for Senate Bill 1076 in California, emphasizing the importance of enhancing consumer privacy rights in the state. In a joint comment letter to the California Senate Judiciary Committee, AFSA highlighted the need to broaden the scope of information provided by registered data brokers and establish mechanisms to protect consumers' privacy.
According to AFSA, SB 1076 plays a crucial role in ensuring that consumers have the ability to request the deletion of their data from all registered brokers through a single submission. The organization underscored the significance of safeguarding consumers from potential abuses in the deletion process and the unauthorized imposition of fees.
AFSA articulated that the enactment of SB 1076 would not only protect Californians from malicious activities but also prevent inadvertent opt-outs and shield them from fraudulent individuals seeking to exploit the system. The organization reiterated that the bill aims to provide robust consumer safeguards without impeding their privacy rights.
The letter submitted by AFSA's State Government Affairs team, advocating for SB 1076, is part of the organization's ongoing efforts to promote consumer protection and privacy rights. It can be accessed on AFSA's website, along with other advocacy initiatives.
This development underscores AFSA's commitment to advocating for policies that prioritize consumer privacy and security in the digital age.