SoFi has unveiled a new brand campaign titled "All Your Ambitions, All In One App," which highlights the company's commitment to assisting its 6.2 million members in achieving their financial goals through a comprehensive set of tools available in the SoFi app.

Lauren Stafford Webb, Chief Marketing Officer at SoFi, emphasized the company's mission: "SoFi’s mission is to help our members achieve financial independence to realize their ambitions." She noted that these ambitions vary widely, from financing education and investing for future wealth to buying homes and saving for significant purchases.

The campaign is based on data indicating that over half of Americans feel their financial ambitions are out of reach. Key challenges include taking dream vacations (65%), achieving financial security (59%), becoming debt-free (58%), starting a family (56%), and saving for retirement (55%).

Through this initiative, SoFi aims to demonstrate how its services can make these aspirations attainable. The campaign features stories of members who have used the platform's tools to manage spending, pay off loans, renovate homes, and invest strategically.

SoFi offers features such as savings "Vaults" and an Annual Percentage Yield significantly above the national average. Additional resources include SoFi Travel, access to Credentialed Financial Planners, member events, and career coaching via Korn Ferry.

The campaign prominently features Justin Herbert, quarterback for the Los Angeles Chargers. Herbert shares his experiences using the SoFi app to pursue personal goals both on and off the field. The advertisement premiered during a Chargers game at SoFi Stadium and will air throughout NFL broadcasts. It will also be featured on streaming platforms like Peacock and Hulu.

About SoFi: As a digital finance company with more than 6.2 million members, SoFi provides products ranging from lending to investment services through its app. It operates three business segments: Lending, Financial Services, and Technology Platform.