Join Nick Babinsky on Thursday, April 24th, as he discusses the evolution of business-to-consumer messaging in lending. Babinsky, Chief Product Officer of Solutions by Text, will explore how SMS has advanced to MMS and further to RCS, highlighting the shift in consumer engagement expectations. He explains, "Consumers expect more than just notifications. They want meaningful, real-time interactions."
A significant gap in communication persists, with statistics indicating that 80% of consumers prefer texting with lenders during the loan process, yet 41% never receive a message. This issue is crucial, especially with 49% of Gen Z and Millennials potentially switching providers due to the absence of texting options. Babinsky emphasizes the importance of effective communication, noting that "good conversations aren’t just nice to have; they drive decisions, foster loyalty, and lead to better business outcomes."
The webinar will elucidate how the integration of SMS, MMS, and RCS can address consumer demands, drawing on insights from the industry report titled "Digital Denial: The Hidden Cost of Lending’s Communication Gap," by SBT and Datos Insights.
For those interested, the session will commence at 2:00 p.m. EST.