Auto finance portals are not meeting customer expectations, with only 2% of industry websites and mobile apps providing a valuable digital experience, according to a recent study. Ineffective portals lead to increased call volumes, operational costs, and payment delays as customers face challenges in completing tasks like making payments or accessing payoff quotes.
A shift from static informational platforms to dynamic engagement hubs is suggested for customer portals. This transformation can facilitate frictionless self-service across web, mobile, and other digital channels. A well-designed digital experience can reduce call volume, expedite payments, lower costs, and enhance customer relationships.
An upcoming webinar on June 5th at 2:00 p.m. EST will address how auto lenders can address common user experience issues and transform their portals into effective engagement tools. Participants will learn about customer expectations for an omni-channel experience and the shortcomings of most auto finance portals.
The session will cover how to evaluate current digital strategies to find gaps and improvement opportunities. Best practices for enhancing customer portals to boost self-service capabilities, speed up payments, and cut costs will also be discussed.
Speakers include Lee Nagel, President of DataOceans; Lawrence Buckley, Senior Vice President of Business Development at DataOceans; and Nolan Moran, Director of Sales & Partner Management at DataOceans.
Registration for the event is open now.