In the current lending landscape, local presence remains a key asset for traditional and nonbank lenders. The American Financial Services Association (AFSA) is set to host a webinar on July 24th at 2:00 p.m. EST, focusing on the evolution of branch-level marketing.
The session aims to provide AFSA members with insights into leveraging modern tools and generational knowledge to enhance borrower engagement, trust, and market share within communities. Topics will include strategies for competing with fintech companies through strong local market positioning and understanding the borrower journey from online discovery to branch-level conversion.
Attendees will learn about generational marketing strategies that address Boomers, Gen X, Millennials, and Gen Z simultaneously. The webinar will also cover tactics for integrating SMS marketing with optimized Google Business Profiles (GBPs) and using rich content alongside technological enhancements to connect across various demographics.
The session promises actionable strategies applicable to those focused on auto finance, personal loans, or installment lending, helping branches thrive in an increasingly digital world while maintaining a local touch.
Speakers for the event include Bambi Frazier, Senior Product Lead for Local SEO at Amsive, and Rich Campanaro, Senior Vice President of Sales at Amsive.