Join the American Financial Services Association (AFSA) webinar on Thursday, July 24th at 2:00 p.m. EST to explore the evolution of branch-level marketing in the lending industry. In an environment where fintech companies are gaining traction through speed and scale, traditional and nonbank lenders can capitalize on their local branch presence.
The webinar will address various topics including competing with fintechs through strong local market positioning, understanding the borrower journey from online discovery to branch-level conversion, and employing generational marketing strategies that appeal to Boomers, Gen X, Millennials, and Gen Z. Additionally, it will cover tactics for combining SMS marketing with optimized Google Business Profiles (GBPs) and using rich content and tech enhancements to connect across demographics.
Speakers for this session include Bambi Frazier, Senior Product Lead for Local SEO at Amsive, and Rich Campanaro, Senior Vice President of Sales at Amsive. The event is designed to provide actionable strategies for those focused on auto finance, personal loans, or installment lending.
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