The American Financial Services Association (AFSA) will host a webinar on October 2, 2025, focusing on the ongoing changes in the U.S. auto finance sector. The event, titled "Auto Finance in Transition: Winning in the Age of Digital, EVs, and Embedded Lending," aims to address how lenders are adapting to new market conditions.
According to AFSA, the U.S. auto finance market currently has more than $1.5 trillion in outstanding loans. Electric vehicles (EVs) are expected to make up 40% of sales by 2030, signaling significant shifts for both lenders and consumers.
The webinar will cover topics such as the modernization efforts by banks and captive finance companies through artificial intelligence, embedded finance solutions, and cloud-based platforms. Speakers will discuss how digital business-to-consumer channels and new EV financing models are influencing traditional auto lending practices.
Featured speakers include Murad Baig, Director of Capital Market Sales at FIS, and Johanson Sandrasagra, Director and Data & AI Specialist at Microsoft.
AFSA states that attendees will learn about building business cases for change amid increasing competition, regulatory demands, and evolving consumer behavior.
"Learn how digital B2C channels, EV financing models, and open ecosystems are reshaping auto, equipment, and wholesale finance and how to build a business case for change in a volatile market."
Registration is available online for those interested in attending the session.